Web design – What is it?

This week we’re discussing the topic of web design and what it encompasses. Read on to find out!

If you think of web design, you probably think of someone designing a website. However, it is not quite as simple as it may sound, as there’s more to it than that. There’s a lot that goes into it. Like who that said person is, what their role is, and what the process is. So let’s start by discussing what it actually is, and then go over the roles of people who work in web design.

So what is web design? Most explanations would be something along the lines of ‘The process of designing a site to be displayed on the internet’. This means that the design process is generally pretty similar, no matter who does it. There are a set of guidelines around creating websites that are used by the industry, but this does not mean everyone will follow or use them. However, it’s pretty safe to say that a good web designer will use these as a general guideline. The process of designing a website involves a number of tasks, but we’ll discuss this in a later blog post. If you’d like a peak into what happens in the process, you can read our previous blog posts on what happens in an initial consultation here.

Generally web design involves front end work (mainly aesthetics) and back end work (the actual framework and code that the website runs on). We’ll discuss this in more detail further down the post.

Web Design Roles

Now let’s discuss web design roles. This is by no means an exhaustive list, but we’ll cover the main roles to give you an understanding of what each of them do.

First off, let’s list the roles we’ll discuss:

  • Web Designer
  • Web Developer
  • UX/UI Specialist
  • Content Writer
  • Difference between Front/Back end work

Web Designer

Web designers are tasked with designing the aesthetic side of the website. This includes: colours, images, styles and layout of the site.

Web Developer

They are responsible for building the site itself. Usually this means writing code and creating the website framework, as well as setting it all up on servers.

Web Developer Code
Web developers use a lot of this code in their job!

UX/UI Specialist

UX – User experience and UI – User Interface specialists are in charge of making sure the website is user friendly. This means they help with planning the layout too.

Content Writer

Content writers are responsible for writing content for sites, whether it be the copy (information/content on the site) or for writing blog posts.

Front/Back End Work

Front end work means anything that is seen by the user of the site, so generally content, designs and

All of the roles are important members of the team, and they all contribute towards the end product. However, even though there are many different roles involved in designing websites, this does not mean there’ll be one person (or more) for each role. Sometimes, particularly in the case of small web agencies or solo practitioners, there’ll only be one person working on the website. This generally means they are knowledgeable in all aspects of web design and they are comfortable in fulfilling all of these roles.

Some people fill all roles of web design, making them a jack of all trades!

So by now you should have a good idea of what web design actually is. You should also have an understanding the roles of some of the people involved. As we said earlier we’ll discuss the design process in a later blog post, so look out for that in the future!

If you need help with your own web design project, get in touch to see how we can help! We take care of the full design process and work with you to create your perfect website. You can contact us here.

That’s it for now! If you have any questions, please feel free to drop a comment below. Until next time!


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